What is Market Research?

Market research is the process of gathering and analyzing information about consumers, competitors, and industry trends to help businesses make smarter decisions.

Why is Market Research Important to my business?

Market research is important because it provides valuable insights into customer needs, buying behaviors, and market opportunities, allowing companies to develop effective strategies and reduce the risk of costly mistakes. Whether you're launching a new product, refining your brand, or looking to stay ahead of the competition, market research gives you the data-driven confidence to move forward.

How do I determine which type of research is best for my business?

We begin with a consultation to understand your goals, target audience, and key challenges. Based on this, we recommend a research approach tailored to your needs.

What’s the difference between qualitative and quantitative research?

• Qualitative research explores consumer perceptions, motivations, and behaviors through open-ended questions using focus groups and/or In-depth interviews (IDI’s).

• Quantitative research uses data-collection methods, like surveys, to provide insights.

Does Revelare Insights offer both B2B and B2C research?

Absolutely! We conduct both B2B and B2C research using methodologies tailored to both.

What steps are involved in a market research project?

Typical projects includes:

• Initial consultation

• Research design & methodology selection

• Data collection (Surveys, Focus Groups, IDI’s, etc)

• Data analysis

• Reporting & actionable recommendations

How do you recruit participants for surveys, focus groups, or interviews?

We use a combination of online panels, customer lists, social media outreach, and industry-specific recruitment methods to ensure the we reach the target audience.

How do you ensure the accuracy and reliability of your research?

We validate survey designs, representative sampling, and accurate data analysis to ensure reliable insights.

What kind of reports or deliverables will I receive?

We provide comprehensive reports with key findings, charts, and actionable recommendations. Formats include PowerPoint presentations, topline reports, and raw data files.

Will my company retain ownership of the research data?

Yes, our clients retain full ownership of the research findings, unless otherwise agreed